Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership

Viswanathan V, Tillmanns S, Krafft M, Asselmann D (2018)
In: Journal of the Academy of Marketing Science, 2018(46/6)
Type of Publication: Research article (journal)

Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories

Noormann Philipp, Tillmanns Sebastian (2017)
In: Zeitschrift für Betriebswirtschaft, 87(3)
Type of Publication: Research article (journal)

Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Pick Doreén, Thomas J.S., Tillmanns Sebastian, Krafft Manfred (2016)
In: Journal of the Academy of Marketing Science, 44(2)
Type of Publication: Research article (journal)

Kundenbindungsprogramme: State of the Art und Forschungsperspektiven

Tillmanns, Sebastian Wissmann, Johannes (2012)
In: Marketing ZfP, 34(3)
Type of Publication: Research article (journal)

Undervalued or overvalued customers: Capturing total customer engagement value

Kumar V., Aksoy L., Donkers B., Venkatesan R., Wiesel T., Tillmanns S. (2010)
In: Journal of Service Research, 13(3)
Type of Publication: Research article (journal)

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Logistic Regression and Discriminant Analysis Tillmanns S, Krafft M (2021) In: Homburg C, Klarmann M, Vomberg A (eds.), Handbook of Market Research.. Type of Publication: Research article (book contribution)
Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership Viswanathan V, Tillmanns S, Krafft M, Asselmann D (2018) In: Journal of the Academy of Marketing Science, 2018(46/6) Type of Publication: Research article (journal)
Logistic Regression and Discriminant Analysis Tillmanns Sebastian, Krafft Manfred (2017) In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research.. Type of Publication: Research article (book contribution)
Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories Noormann Philipp, Tillmanns Sebastian (2017) In: Zeitschrift für Betriebswirtschaft, 87(3) Type of Publication: Research article (journal)
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition Tillmanns Sebastian, TerHofstede Frenkel, Krafft Manfred, Goetz Oliver (2017) In: Journal of Marketing, 81(2) Type of Publication: Research article (journal)
Customer win-back: the role of attributions and perceptions in customers’ willingness to return Pick Doreén, Thomas J.S., Tillmanns Sebastian, Krafft Manfred (2016) In: Journal of the Academy of Marketing Science, 44(2) Type of Publication: Research article (journal)
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian (2015) In: Journal of Retailing, 91(4) Type of Publication: Research article (journal)
Kundenbindungsprogramme: State of the Art und Forschungsperspektiven Tillmanns, Sebastian Wissmann, Johannes (2012) In: Marketing ZfP, 34(3) Type of Publication: Research article (journal)
Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich Götz Oliver, Tillmanns Sebastian (2011) In: Marketing ZfP, 33(2) Type of Publication: Research article (journal)
Undervalued or overvalued customers: Capturing total customer engagement value Kumar V., Aksoy L., Donkers B., Venkatesan R., Wiesel T., Tillmanns S. (2010) In: Journal of Service Research, 13(3) Type of Publication: Research article (journal)