The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Retailing
Volume: 91
Issue: 4
Page range: 569-585
Status: Published
Release year: 2015
Language in which the publication is written: English
Authors from the University of Münster
| Götz, Oliver | Juniorprofessur für Marketing II (Prof. Götz) |
| Krafft, Manfred | Chair of Marketing Management |
| Tillmanns, Sebastian | Chair of Marketing Management |