No current affiliations available for this person. The person is no longer active at the university.

Academic Education
07/2007	Doctoral degree (Dr. rer. pol.) of Otto Beisheim School of Management (WHU)
07/2001	University degree in Business Administration and Mechanical Engineering (Diplom-Wirtschaftsingenieur) at University of Kaiserslautern
10/1994 - 07/2001	Studies in Business Administration and Mechanical Engineering at the University of Kaiserslautern and University of Warwick (UK).
Work Experience
since 04/2008	Assistant Professor of Marketing at the Marketing Center Münster, University of Münster
since 07/2006	Managing Director of the Center for Customer Management at the University of Münster
02/2011 - 03/2011	Forschungsaufenthalt an der McCombs School of Business, University of Texas at Austin (USA) bei Prof. Wayne D. Hoyer
12/2002 - 04/2008	Research Assistant at the chair of marketing at the University of Münster
03/2006 - 04/2006	Visiting Researcher at the McCombs School of Business, University of Texas at Austin (USA, Prof. Wayne D. Hoyer)
10/2001 - 12/2003	Project Manager of the Metro Business Program at the Otto Beisheim School of Management (WHU)
10/2001 - 01/2003	Research Assistant at the chair of marketing at the Otto Beisheim School of Management (WHU)
03/2002 - 11/2002	Freelancer at the UGW Management Consulting GmbH
Functions and Memberships
10/2010 - 04/2014	Alternate Member of the Rectorate Commission for Junior Researchers
Appointments
02/2008	Offer to a Professorship for Betriebswirtschaftslehre - Direct Marketing, University of Bayreuth

The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions Krafft Manfred, Goetz Oliver, Mantrala Murali, Sotgiu Francesca, Tillmanns Sebastian (2015) In: Journal of Retailing, 91(4) Type of Publication: Research article (journal)
Erfolgreiche Implementierung von CRM-Strategien Götz Oliver, Krafft Manfred (2013) In: Bruhn Manfred, Homburg Christian (eds.), Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM. Wiesbaden: Gabler Verlag. Type of Publication: Research article (book contribution)
The Role of Sales and Marketing in Market-Oriented Companies Götz Oliver, Hölter Ann-Kristin, Krafft Manfred (2013) In: Journal of Personal Selling & Sales Management, Vol. 33(4) Type of Publication: Research article (journal)
The Role of Sales and Marketing in Market Oriented Companies Goetz Oliver, Hoelter Ann-Kristin, Krafft Manfred (2013) In: Journal of Personal Selling and Sales Management, 33(4) Type of Publication: Research article (journal)
The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment Steiner M, Götz O, Stieglitz S (2013) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)