Erfolgreiche Implementierung von CRM-Strategien
Götz Oliver, Krafft Manfred
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Bruhn Manfred, Homburg Christian
Book title: Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
Page range: 579-616
Publishing company: Gabler Verlag
Place of publication: Wiesbaden
Edition: 8
Status: Published
Release year: 2013
Language in which the publication is written: German
Authors from the University of Münster
| Götz, Oliver | Juniorprofessur für Marketing II (Prof. Götz) |
| Krafft, Manfred | Chair of Marketing Management |