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Logistic Regression and Discriminant Analysis
Tillmanns S, Krafft M
Research article (book contribution)
| Peer reviewed
Details about the publication
Publisher:
Homburg C, Klarmann M, Vomberg A
Book title:
Handbook of Market Research
Page range:
329-367
Publishing company:
Springer VDI Verlag
Status:
Published
Release year:
2021
Language in which the publication is written:
English
ISBN:
978-3-319-57411-0
DOI:
10.1007/978-3-319-57413-4_20
Authors from the University of Münster
Krafft
,
Manfred
Chair of Marketing Management
Tillmanns
,
Sebastian
Chair of Marketing Management