Logistic Regression and Discriminant Analysis

Tillmanns S, Krafft M

Research article (book contribution) | Peer reviewed

Details about the publication

PublisherHomburg C, Klarmann M, Vomberg A
Book titleHandbook of Market Research
Page range329-367
Publishing companySpringer VDI Verlag
StatusPublished
Release year2021
Language in which the publication is writtenEnglish
ISBN978-3-319-57411-0
DOI10.1007/978-3-319-57413-4_20

Authors from the University of Münster

Krafft, Manfred
Chair of Marketing Management
Tillmanns, Sebastian
Chair of Marketing Management