Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Pick Doreén, Thomas J.S., Tillmanns Sebastian, Krafft Manfred
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of the Academy of Marketing Science
Volume: 44
Issue: 2
Page range: 218-240
Status: Published
Release year: 2016
Language in which the publication is written: English
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Tillmanns, Sebastian | Chair of Marketing Management |