Finalist for the 2009 William F. O'Dell Award

Type of award: Best publication award

Awarded by: Journal of Marketing Research (JMR)

Award given to: Krafft, Manfred

Date of awarding: 01/01/2009

Comments & annotations: In recognition for his article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. "The Customer Relationship Management Process: Its Measurement and Impact on Performance"