Marketing Center Münster (MCM)

Contact details

Profile

The Marketing Center Münster is located at the Faculty of Economics (FB4) and is composed of the following chairs and institutes: Institute for Marketing (IfM) under the direction of Prof. Dr. Manfred Krafft Chair for Marketing & Media (LMM) under the direction of Prof. Dr. Thorsten Hennig-Thurau Institute for Value Based Marketing (IWM) under the direction of Prof. Dr. Thorsten Wiesel currently represented by apl. Prof. Dr. Sonja Gensler Chair for Business-to-Business Marketing (IAS) under the direction of Seniorprofessor Prof. Dr. Dr. h.c. Klaus Backhaus Junior-Professor for Marketing I Jun.-Prof. Dr. Raoul Kübler Junior-Professor for Marketing II Jun.-Prof. Dr. Lara Lobaschat Other members of the MCM are Prof. Dr.Dr. h.c. mult. em. Heribert Meffert, who headed the Marketing Institute from 1968 to 2002, and Prof. Dr. em. Dieter Ahlert from 1975 to 2010 holder of the chair for trade and service management. The Marketing Center Münster (MCM) at the University of Münster was founded by Prof. Heribert Meffert in 1969. Since that time the MCM is well known for its cutting-edge research and high-quality education. Our research focuses on how companies can create value to their customers through market-oriented management. Cooperating closely with well-known companies, we endeavor to take up current topics relating to the practicalities of business life and transmit new knowledge to the business world. We offer our students high-quality education centered. Our advanced Bachelor and Master courses are offered in English. We teach up-to-date knowledge on various marketing topics, and our students apply their knowledge in various settings. We encourage our students to exercise their critical thinking and analytical skills. We train our students to participate in discourses about marketing-related topics, and offer them the opportunity to discuss their ideas with managers and researchers. Thus, next to a high-quality education that prepares our students for careers in marketing and general management, we attach great importance to our students' personal development.

Parent organisational units

• University of Münster
  • Schools and Faculties
    • FB04 - School of Business and Economics