The Roles of Extroversion, Opinion Leadership, and Contribution Margin in Customer Referral Programs
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Tillmanns, Sebastian
Date of talk: 25/05/2017
Talk language: English
Information about the event
Name of the event: European Marketing Conference (EMAC)
Event period: 23/05/2017 - 26/05/2017
Event location: Groningen, Niederlande
Abstract
Speakers from the University of Münster
| Tillmanns, Sebastian | Chair of Marketing Management |