A Comparison of the Antecedents of Offline, Online, and Mobile Channel Usage
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Tillmanns, Sebastian
Date of talk: 04/07/2014
Talk language: English
Information about the event
Name of the event: EMAC Conference
Event period: 03/06/2014 - 06/06/2014
Event location: Universitat de Valencia, Valencia, Spanien
Abstract
Speakers from the University of Münster
| Tillmanns, Sebastian | Chair of Marketing Management |