What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
Lobschat L, Osinga E, Reinartz W
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Marketing Research
Volume: 54
Issue: 6
Page range: 901-913
Status: Published
Release year: 2017
Language in which the publication is written: English
DOI: 10.1509/jmr.14.0625
Authors from the University of Münster
| Lobschat, Lara | Junior professorship for marketing (Prof. Lobschat) |