Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.
Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K.
Research article (journal) | Peer reviewedDetails about the publication
Journal: International Journal of Research in Marketing
Volume: 1
Status: accepted / in press (not yet published)
Release year: 2015
Language in which the publication is written: English
Authors from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
| Steiner, Michael | Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner) |