Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes
Reinartz Werner, Krafft Manfred, Hoyer Wayne D
Working paper | Peer reviewedDetails about the publication
Place of publication: Fontainebleau
Status: Published
Release year: 2003
Language in which the publication is written: English
Authors from the University of Münster
| Hoyer, Wayne | Lehrbeauftragte im Fachbereich 04 - Wirtschaftswissenschaftliche Fakultät |
| Krafft, Manfred | Chair of Marketing Management |