Identifying Unacceptable Attribute Levels in Preference Measurement: Assessing the Methodological Differences between and Relative Performance of Common Methods
Steiner M., Helm R., Szelig A.
Research article (journal) | Peer reviewedDetails about the publication
Volume: 34
Issue: 2
Page range: 110-123null
Status: Published
Release year: 2012
Language in which the publication is written: English
Authors from the University of Münster
| Steiner, Michael | Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner) |