The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review
Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2013
Language in which the publication is written: English
Conference: 42nd Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, California, undefined
Authors from the University of Münster
| vor dem Esche, Jonas | Professur für Marketing und Medien (Prof. Hennig-Thurau) |