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The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review
Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.
Research article in edited proceedings (conference)
| Peer reviewed
Details about the publication
Status:
Published
Release year:
2013
Language in which the publication is written:
English
Conference:
42nd Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, California, undefined
Authors from the University of Münster
vor dem Esche
,
Jonas
Professur für Marketing und Medien (Prof. Hennig-Thurau)