The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review

Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

StatusPublished
Release year2013
Language in which the publication is writtenEnglish
Conference42nd Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, California, undefined

Authors from the University of Münster

vor dem Esche, Jonas
Professur für Marketing und Medien (Prof. Hennig-Thurau)