University of Münster
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German Social Media Consumer Report 2012/2013

vor dem Esche, Jonas; Hennig-Thurau, Thorsten

Working paper | Peer reviewed

Details about the publication

Status: Published
Release year: 2013 (01/03/2013)
Language in which the publication is written: English
Link to the full text: http://www.socialmediathinklab.com/wp-content/uploads/2013/02/WWU_Social-Media-Consumer-Report_0213_Ansicht.pdf

Authors from the University of Münster

Hennig-Thurau, Thorsten
Chair for Marketing & Media
vor dem Esche, Jonas
Professur für Marketing und Medien (Prof. Hennig-Thurau)