Strategisches Controlling: Eingrenzung, Nutzung und Bezug zur Marketingfunktion
Kaland, A.; Wömpener, A.
Research article (journal) | Peer reviewedDetails about the publication
Journal: Zeitschrift für Controlling und Management (ZfCM)
Volume: 51
Issue: Sonderheft 2
Page range: 30-36
Status: Published
Release year: 2007
Language in which the publication is written: German
Keywords: Strategisches Controlling; Wettbewerbsstrategie; Marketing; Schnittstellenmanagement; Controlling; Management
Authors from the University of Münster
| Kaland, Anna | Research Team Berens (formerly Chair of Business Administration and Controlling) |
| Wömpener, Andreas | Research Team Berens (formerly Chair of Business Administration and Controlling) |