Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why?
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/06/2021
Description
Keywords: Private Label; National Brand; Consumer Preference; Quality Tiers
Project management at the University of Münster
| Hoyer, Wayne | Professur für Marketing (Prof. Krafft) |
| Krafft, Manfred | Chair of Marketing Management |
| Mack, Nina Sophie | Professur für Marketing (Prof. Krafft) |
| Roggentin, Agnes Sophie | Professur für Marketing (Prof. Krafft) |
| Steiner, Michael | Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner) |